Return on investment is one measure of a successful launch within the pharmaceutical industry. You invest millions in progressing a drug through R & D and clinical trials. Once launched, your field force is the driving factor in promoting the sales of a product. Ensuring an effective local implementation of the global strategy is the key to success.

Key Information

Territory Planner, working alongside your ETMS, combines sales and customer information from IMS Health with other key sources of territory data including contacts and budgets. It gives the territory representative the ability to:

• Carry out a fast territory analysis to support the planning process
• Understand the business potential within the territory - supports the targeting of key messages
• Implement your strategy based on top line answers to key business questions –dynamic and fast turnaround

What’s in it for you?

Territory Planner allows your representatives to make guided and informed decisions based on your strategy. It adds value to your ETMS as your reps will target more effectively and spend less time on analysis and more time making calls.  Unique business intelligence when and where it is needed most means an overall increase in the effectiveness of your sales force and increased sales of your product portfolio.

Available NOW as an offline and WEB application.

For further details please contact your IMS Health representative.

Audience:
All European countries (Germany, Italy, Spain, UK, France, Belgium, Finland, Norway, Austria, Poland, Netherlands, Portugal, Hungary, Czech and Slovak Republics, Turkey)
Business unit of origin –European Marketing
Solution area – Sales Management, Strategic planning, and Marketing Management