Strategic Planning

An essential prerequisite for successful strategic planning is accurate, in-depth information on disease patterns and treatments, target audience attitudes and competitive trends.

IMS provides that information – and the analysis that transforms information into knowledge.  We help customers answer important strategic questions:

• What is the potential of a new product in an already crowded therapy class?
• What is the level of unmet need in a disease franchise or market?
• Should you consider out-licensing a drug in additional markets?
• Are promotional dollars having a significant impact on sales?

Through our international audits, we deliver detailed surveys of the competitive landscape. We track the drugs that doctors prescribe, and measure the outflow of dispensed prescriptions from retail, mail order and long-term care pharmacies. We also use current prescription information to accurately forecast results, helping strategists shape future plans more confidently.

In the field of Oncology, for example, we offer clinically-rich information solutions that enable our customers to better understand this highly complex and rapidly changing disease area.

From current, real-time facts, figures and trends to forecasts of future potential, IMS gives pharma strategists the tools they need to develop successful business plans.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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