Promotion Planning and Optimization

Pharma companies invest heavily in promotional activities, including physician detailing, product sampling and advertising.  Ensuring these investments deliver superior returns takes careful monitoring and benchmarking.  IMS Promotion Planning and Optimization offerings give clients the most complete gauge of promotional effectiveness to help:

• Optimize promotional mix and product messaging.
• Develop physician detailing and sampling strategies.
• Evaluate the impact of direct-to-consumer (DTC) advertising in the U.S.
• Determine the success of co-promotion campaigns.
• Design appropriate product messaging for different prescriber groups.

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

email this page     print this page