Lifecycle Management

With global markets more competitive than ever, the need to speed the development cycle, achieve rapid product uptake and meet peak annual sales targets is a necessity.  Through our Lifecycle Management offerings, we tackle a range of key challenges that include:

• Analyzing distribution patterns.
• Assessing pricing and formulary trends.
• Devising brand extension strategies.
• Anticipating generic and over-the-counter product switching patterns.
• Monitoring parallel trade and currency fluctuations.

Through IMS's powerful combination of data, Web-based platforms and in-depth analyses, customers can do more than simply manipulate numbers.  What is product uptake eight weeks post-launch? How did the market react to a competitor’s drug recall? Are there niche opportunities with physician specialists that should be explored?  Offerings such as IMS Early Insight^TM, IMS Performance Tracker^TM  and IMS Competitive Intelligence^TM  can provide the answers. 
 

	To learn more about how IMS can help your company, contact us. For regional contact information, click here.

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